On December 5, 2020 Alina Group celebrated its 31st anniversary from the date of its foundation. Less than a dozen companies in Kazakhstan can be proud of such age of successful existence.
For three decades, the Company steadfastly withstood 9 crises that shook the country and the world. We all remember financial leaps, the collapse of entire markets, the change of power. But we overcame each such shock with our heads held high. 2020 was a complete surprise for the whole world. Millions of people have lost their jobs, thousands of companies ceased their business.
According to the Ministry of Finance, during this period 385 Kazakhstani companies went bankrupt. Among them there are five large enterprises, 30 - medium and 350 small businesses. The official statistics also indicates that 2,934 companies more are currently filing documents for bankruptcy. And 45,328 more legal entities are currently inactive.
Alina Group became one of the very few companies that were able to survive this crisis and continues to show stable dynamics.
In 2020, we have implemented many successful projects, including:
We reactively restructured business processes during the lockdown period and were able to continue supplying our products to Kazakhstanis thanks to Internet hypermarket “Domsad”.
We resumed production of the first Kazakhstani brand of the household chemicals “Doctor Green”
We have re-branded one of our most beautiful brands - the brand of decorative paints and plasters Decorex
We have launched Sap Success Factors
We established a new production line in Aktobe
At the Oi-Qaragai resort, we hosted the Ski Freestyle World Cup, which was broadcast on 50 TV channels around the world.
We won the award "The most environmentally friendly production in Kazakhstan" and two of our offices at once won the republican competition "The most environmentally friendly office in the country".
We opened the largest in Kazakhstan mountain bike park
We presented 1800 gifts to AlinEX campaign participants and presented the main prize - a car - to a resident of Arys, whose family was injured by the explosions.
We have provided material assistance to more than 40 organizations and individuals who remained in distress during this difficult year.
Our employees have acted as industry experts on over 20 TV stories and have been featured in the media over 90 times.
We the only of the resorts that twice a year accepted the TV project "Eagle and Reshka", thanks to which the audience of 300 million CIS residents will know about the resort.
During the year, we held more than 20 events from our brands for builders, journalists, designers, students and representatives of the media industry subject to compliance with all sanitary standards.
We made this year a success in spite of everything!
Alina Group: Believe in Yourself and Win.
